Music Audience Exchange Looks To Grow Engineering In LA After Funding

Music Audience Exchange, a startup which develops a marketing platform aimed at the music industry, says it is planning on expanding its engineering team in Los Angeles, after a $6M funding round last month. The company announced $6M in funding from MATH Venture Partners and KDWC Ventures, along with G-Bar Ventures and Gregg Latterman, Founder and CEO of Aware Records in March. The Dallas, Texas-based company said it is specifically looking to grow its LA office, where its engineering team is based. The company says its platform uses fan data to create brand-artist partnerships, and has already been used in campaigns by Dr Pepper and Jack Daniel's.