Mobile Majority Raises $8M For Mobile Ads

Santa Monica-based Mobile Majority, which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company--which until now was known as PaeDae--said it is delivering a product which allows for universal, validated ad delivery across different ad networks, to help address fraud and viewability of their ads on mobile. Mobile Majority is led by Rob Emrich. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market. The round came from un-named strategic investors, with prior investors G Capital, Ed Ojdana and others also participating in this funding.