MiTu Bolsters Exec Team

Culver City-based MiTu, the Latino media brand and multi-channel network (MCN) which recently scored $10M from such investors as upfront Ventures, The Chernin Group, Allen DeBevoise, and Advancit Capital, has hired a trio of executives to bolster its team. The company said that it has named Daniel Batista, as VP, Head of Strategic Partnerships & Business Development; Cesar Martinez as VP, Sales & Branded Entertainment; and Jeff Mayo as SVP, Business & Revenue Operations. Batista comes from Audience; Martinez came from Live Nation; and Mayo comes from Machinima. MiTu is led by Roy Burstin.