MediaAlpha Gets Funding For Insurance Advertising Technology

Los Angeles-based MediaAlpha, a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. MediaAlpha said that it has received a majority investment from a wholly-owned subsidiary of White Mountains Insurance Group, Ltd., which will go towards its advertising technology platform. MediaAlpha--headed by Steve Yi--develops technology that lets online insurance advertisers target customers using big data and structured search, according to the firm. Size of the investment and other terms of the funding were not announced. More information »