Maestro Finds $3M For Esports Engagement, Analytics

Los Angeles-based Maestro, a new startup developing engagement and analytics software for the e-sports industry, has raised $3M in a Series A funding. The funding was led by Hersh Interactive Group, and also included Rubicon Venture Capital and the Stanford-StartX Fund. The company also said it previously raised an earlier $2.8M in seed funding from 500 Startups, Scrum Ventures, Three Six Zero Group, and Larry and Drew Marcus, partners at Walden Venture Capital. Maestro is led by founder and CEO Ari Evans. Maestro says its platform facilitates two-way interaction between live e-sports streamers and their audiences. More information »