M-GO Launches Gift Cards Into Supermarkets

Los Angeles-based movie streaming service M-GO--the joint venture of DreamWorks Animation and Technicolor--said today that it has launched new, M-GO branded gift cards into Safeway and other national retail supermarket chains. The gift cards, which are available today, let consumers purchase films and television shows from M-Go. M-GO--unlike streaming video providers like Netflix, Amazon, and others--offers up pre-DVD availability and similarly timed releases of movies in a digital format, albeit at prices closer to the cost of a DVD release, starting at around $12.99. M-GO is headed by John Batter.