Jukin Media Targets Brands, Creative Agencies With New Unit

Los Angeles-based Jukin Media said today that it has launched a new division, which will specifically aim at helping brands with their advertising and content marketing campaigns. Jukin said the new division--called "Ethos"-will use its technology and expertise in user generated content (UGC), to help brands and agencies to target, source, and clear user-generated video for content marketing and creative advertising campaigns. The company said the new unit comes as a result of working with such brands and agencies as Deutsch, MullenLowe Mediahub, UPROAR, and Zebra NYC. The new unit will be led by Dustin Pagliughi, who is Director of Special Projects.