Friday, January 28, 2011
Joost Inks Deal With Paramount, MTV
Santa Monica-based Joost, the online video distribution firm recently spun out of Adconion, has inked a deal with Paramount Digital Entertainment and MTV, to premier JACKASS 3.5, the latest project of the popular MTV franchise. Financial details of the deal were not disclosed. The firm said that Paramount and MTV, which are both owned by Viacom, will premier JACKASS 3.5 on April 1st through Joost.com. The project pulls together stunts and pranks from the JACKASS brand. The firms said the distribution strategy on Joost is expected to result in the release of a full-length feature which will be released via download-to-own, VOD, DVD, and television.