J.D. Powers Sets Chief Digital Officer

Costa Mesa-based J.D. Power, the consumer analytics company best known for collecting data on consumer satisfaction in the automotive industry, said it has named Bernardo Rodriguez as its new Chief Digital Officer. J.D. Power said the new position will focus on its "digital transformation", and specifically on new product development, branding, marketing and mergers and acquisitions. Rodriguez joins the company from digital agency Huge, where he was Man‌aging Director of Strategy. Rodriguez also had served as a Manging Director at Accenture, heading up Accenture's North American Digital Strategy Practice. Prior to Accenture, Rodriguez was Chief Digital Officer at Kaplan Test Prep.