Hyundai Links With Mitu On Latino Youth Outreach

Los Angeles-based mitu, the Latino-focused online content developer backed by Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures, said on Monday that has linked up with Hyundai Motor America, to launch a new digital series called "What's Good in your Hood". According to the two, the new branded content series will help Hyundai connect with latino youth and communities in the America, by highlighting the impact of local businesses in Latino communities. Financial details of the deal were not announced. The two said the series will focus on "local foodie knowledge" from cities around the country, and will highlight the best restaurants, diners and food carts.