Fitwall Finds Funding For Tech Driven Fitness

Newport Beach-based Fitwall, a fitness center operator which focuses on using technology like Bluetooth heart rate monitors and iPads to improve fitness, said this morning that it has raised additional funding for the company. The amount of funding was not announced. Fitwall said the investment was led by angel investor Jake Silverstein, who is the founder of investment company E'lir Capital. Silverstein joins the company's board with the funding. Fitwall's exercise centers revolve around a ladder like "fitwall" device, Bluetooth activity monitors, and iPad applications. Fitwall is led by Josh Weinstein. More information »