EQAL Acquisition By Everyday Health Included $12.5M In Stock

A recent regulatory filing by Everyday Health, the digital media publisher, shows that its acquisition of Los Angeles-based EQAL included both cash and stock, with the stock portion worth $12.5M. The filing did not reveal the full price for EQAL, the media and content developer founded by Miles Beckett and Greg Goodfried. Financial terms of the acquisition haven't been announced by either company. EQAL came onto the scene with its Youtube hit, lonelygirl15, and has since been involved in a lengthy list of digital media properties for brands, celebrities, movies, and more. Everyday Health announced its acquisition of EQAL on September 25th.