EcoMom Launches Green Shopping Site With Backing From Dave McClure

Los Angeles-based, a new site focused on "green" parenting and shopping, launched this morning, saying it will offer environmentally friendly products, community resources, and expert advice. The firm--which was originally known as Sprout Baby--said it is backed by angel investor Dave McClure. The company's founders are Jody Sherman and Kimberly Danek Pinkson. The firm said it counts pediatrician and author Dr. Alan Greene among its advisors.