Docstoc Ramps Video Content Effort

Santa Monica-based Docstoc, the online business documents site headed by Jason Nazar, has quietly been ramping a video content effort at the site. In a new section on Docstoc's web site, the firm has been sharing dozens of video segments featureing business tips and advice from entrepreneurs from Southern California's technology community. The company has invested in dedicated staff and a studio at its Santa Monica offices to film the short business advice snippets, which have come from Jason Nazar, Paige Craig of BetterWorks, Ryan Scott of CauseCast, Scot Richardson of TicketMob, Matthias Galica of ShareSquare, and many others. The new section comes as Docstoc has sharpened its focus on serving the small business market, saying that it would provide original articles and videos being produced in-house by the company; small business focused segments; expert curated category pages and articles; as well as better document matching and search to its small business cusotmers. (Disclaimer: socalTECH has also contributed content to the new section.)