CraveOnline Sharpens Focus With Relaunch

Los Angeles-based Evolve Media announced today tha/ it has relaunched CraveOnline, its flagship, male-oriented website. According to Crave, it has split the site into five categories, Entertainment, Gaming, Sports, Music, and Life & Style. The firm said the redesign would help keep its visitors engaged. CraveOnline also said it has added targeted content on the site which is contextually relevant to visitors, and also help marketers reach users. The changes look to also have been structured to help the company integrate brand messaging into its site--the company said the new categories also help it integrate brand messages into the online lifestyle site.