Break Media Ties With BlueKai, exelate

Los Angeles-based Break Media, which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate, two firms providing online advertising data. Break said that the partnerships will provide it advertisers with ad targeting and optimization capabilities. BlueKai is a provider of Internet advertising targeting and data, and exelate is a provider of behavioral targeting data. Break specifically said the partnerships would help enhance its video and display ads on its sites. Break operates the, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns and FileFront sites.