Break Launches Hispanic Site

Los Angeles-based Break Media, the online video and content firm headed by Keith Richman, said this morning that it is targeting Hispanic males with a new site, According to Break, the new site will provide content focused on entertainment, gaming, sports, and culture, all in context of Hispanic males. Break said the new site's premier sponsor is Toyota. Break operates a network of various websites focused mostly on a younger, male audience and comedy and entertainment. The firm said the new site comes due to advertiser desire to connect with the Hispanic population in the U.S. Break said its network now reaches almost 110 milliocn unique viewers a month. The company also operates, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns, and FileFront, in addition to TuVez.