Wednesday, March 31, 2010
Break.com, Total Beauty Partner On ModernMan.com
Los Angeles-based Break.com and Santa Monica-based Total Beauty Media announced Wednesday afternoon that the two firms have partnered on the launch of a new site, called ModernMan.com. According to the two firms, the new site will focus on grooming advice, style tips, and product information and review for men 18-39. The firm said the new site will be jointly owned and promoted by both of the companies, with independent management. Financial details of the joint venture were not disclosed. Total Beauty is headed by Emrah Kovacoglu, and Break.com is headed by Keith Richman.