BlueCava Gets $13M For Ad Technology

Irvine-based BlueCava, a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. According to the company, the second round of funding came from S3 Ventures, Performance Edge Partners and Zeitgeist Capital. BlueCava helps companies manage targeting of consumers on smartphones, tablets, the Internet, and more. The company also said it has appointed Phil Myers as Executive Chairman--Myers was previously CEO of StoredIQ (also backed by S3), and also served at Cyclone Commerce, SalesLogix, and other firms. Blue Cava had previously been focused on device reputation and security services, and appears to have pivoted the company to apply that same technology to ad targeting. More information »