Adform Raises $5.5M In Series B To Bolster Efforts In US

Online advertising technology provider Adform announced today that it has raised $5.5M in a Series B funding round, as part of the company's expansion into the United States. The company--which has a chunk of its U.S. operations in Los Angeles, where it set up offices in February--said the funding came from Via Venture Partners. In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices. Adform develops what is says is a turnkey programmatic platform specializing in rich-media ad formats. More information »